Stripe Connect + Precision

MRR is not the same as revenue collected this month — and the difference matters. Precision calculates your true MRR by looking at active subscriptions, not payments, and breaks the movement into components: new MRR, expansion MRR, contraction MRR, and churned MRR. If your total MRR is growing but new MRR is being offset by contraction, you have a retention problem that a growing top line is hiding. Precision surfaces the composition of your MRR movement every week so you can see whether growth is healthy or masking a slow leak.

Net MRR growth rate is the single most important metric for a subscription business. Gross revenue growth can look healthy while net MRR growth is actually zero or negative — which means expansion is exactly covering churn, and you're on a treadmill. If net MRR growth is under 5% monthly, you need to understand whether the constraint is new acquisition, retention, or expansion. Precision calculates net MRR growth continuously and decomposes it so you always know which lever to pull.

Aggregate churn rate hides the information you actually need. If your $29/month plan churns at 8% monthly and your $199/month plan churns at 1.5%, you have a segmentation problem — you're acquiring customers on the wrong entry point. A 3% reduction in churn on your highest-value plan is worth more than doubling new signups on your lowest plan. Precision calculates churn rate by plan, cohort, and acquisition channel — and flags when it moves beyond your baseline so you can investigate the cause before it compounds.

Delinquent MRR — subscriptions where the card has failed but the customer hasn't explicitly cancelled — is quietly one of the most recoverable revenue opportunities in any Stripe-based business. Most companies discover their delinquent rate is 5–10% of MRR only when they look. The fix is almost always a dunning sequence: a timed series of automated emails and retry logic that recovers 40–60% of failed payments before they become churn. Precision surfaces your delinquent MRR in real time and helps you calculate what a basic recovery sequence would be worth in monthly retained revenue.

LTV by plan is the number that tells you where to focus your acquisition energy and your retention investment. If your $99 plan has a 14-month average tenure and your $299 plan has a 28-month average tenure, the higher-priced plan isn't just worth more per month — it's worth 4x more over the customer relationship. Precision calculates LTV by plan, acquisition cohort, and channel so you can align your marketing spend with the customers who are actually most valuable — and build the retention playbooks that extend tenure in your highest-LTV segments.